Log In

Don't have an account? Sign up now

Lost Password?

Sign Up

Built to Attract

Built to Attract
The Evolution of Hiring: Moving from Recruitment to Attraction

Built to AttractBuilt to Attract is a strategic guidebook for leaders, talent professionals, and marketers who believe that building great organizations starts from within. Written by Shawn Kessler, Built to Attract explores a transformative idea: the most effective employer brands are built through empowered employees-people who don’t just work for your organization but believe in it and advocate for it.

An authentic employer branding isn’t about glossy campaigns or flashy perks-it’s about creating purpose-driven workplaces where employees feel valued and empowered to tell your story. Learn how employee advocacy, when intentionally cultivated, becomes a powerful talent magnet.

In addition to brand building, Built to Attract takes aim at broken hiring practices. It provides practical guidance for removing roadblocks in the candidate journey, rethinking outdated processes, and aligning internal teams to deliver more human, inclusive, and efficient hiring experiences. The result? A differentiated employer brand backed by real experiences-one that resonates with both active and passive talent in today’s competitive market.

Get your copy here!
“This is a personal, essential, and inspirational guide for organizations ready to move beyond transactional hiring and toward purpose-driven attraction. It’s a call to build cultures that reflect the values we speak and the impact we hope to make.”
Allan Cacanindin
Allan Cacanindin, CPRPSystem VP, Provider & Executive Talent, SSM Health
“This is a great read for leaders who care about the strength of human capital and its impact on the health of organizational culture. Drawing on his vast experience building strong employer brands, Shawn offers deep and practical insight into recruitment marketing strategies that resonate with top talent.”
Rick Ayers
Rick AyersAssociate VP for Marketing, Penn State
“This book is for leaders determined to stay a step ahead and truly connect with today’s workforce. It captures the bold ideas and practical strategies Shawn has used to shape not only the industry, but also how leaders like myself navigate and succeed in the ever-changing world of recruitment.”
Emerson Moses
Emerson Moses, MBA, CPRP-DEIExecutive Director, Clinician Acquisition & Recruitment, Signify Health, part or CVS Health
“Shawn has a knack for explaining critical recruiting practices in plain language, then follows up with real-life stories that give life to those principles.”
Phil Charron
Phil CharronVP of Product, Documo
“Whether you’re an HR executive, talent acquisition leader, or employer brand strategist, this book will leave you rethinking what it means to truly attract talent, not just fill jobs. I highly recommended it for organizations serious about building a magnetic culture with lasting impact.”
Jennifer Garrett, MBAHuman Resources Officer, J. Mack Robinson College of Business, Georgia State University
“If you’ve ever thought recruitment had to be dull, you’re in for a pleasant surprise. Shawn shows how to bring artistry to recruitment and retention.”
Kristen Baird
Kristen BairdPresident/CEO, Baird Group

Shawn KesslerWith more than 20 years of advertising and marketing experience, Mr. Kessler has helped his clients achieve the highest levels of recruitment excellence. Mr. Kessler is a recipient of the Association of American Medical College’s Award of Distinction, and has won numerous Advertising Awards for his campaigns.

Shawn helps his clients use a wide variety of communications tactics (web, direct mail, social networking, etc.), all while tracking response rates to prove return on investment.

Over the past several years Mr. Kessler has presented at multiple conferences, including:
• National Association of Physician Recruiters’ annual meetings
• Kennedy Recruitment Conference
• Mid-Atlantic Physician Recruiter Alliance educational meeting
• Northeast Physician Recruiter Association educational symposium
• Association for Advancing Physician and Provider Recruitment
• Society for Healthcare Strategy and Market Development annual conference
• Forum for Healthcare Strategists Physician Strategies Summit
• Carolinas Association of Physician Services conference
• Wisconsin Physician Recruiters Association

Mr. Kessler has also had articles published in the Ragan’s Health Care Communication News, Journal of the Association of Staff Physician Recruiters, the New England Journal of Medicine’s Recruiting Physicians Today, PracticeLink Magazine’s newsletter, and Spectrum, Newsletter of the Society for Healthcare Strategy and Market Development. Additionally, Shawn has been quoted in multiple HealthLeaders Media articles and other national publications.

Specialties: Employment Branding and Marketing
Recruitment Strategy Development and Implementation

Shawn can be reached at [email protected]