Recruitment Is Leadership Work… And It Starts Before the Job Is Posted
In healthcare, we spend a lot of time talking about growth, new service lines, expanding access, building programs that serve our communities. Leaders will spend months and sometimes years planning…


Built to Attract is a strategic guidebook for leaders, talent professionals, and marketers who believe that building great organizations starts from within. Written by Shawn Kessler, Built to Attract explores a transformative idea: the most effective employer brands are built through empowered employees-people who don’t just work for your organization but believe in it and advocate for it.

