“Face the brutal facts.” That is a lesson Jim Collins included in his book Good to Great: Why Some Companies Make the Leap…and Others Don’t. This book continues to provide an excellent blueprint for any organization that wants to be great. Sometimes the work a company is doing is good; it’s just not enough to achieve the desired goal. It takes courage to look at the brutal facts—about performance issues, market challenges, or other uncomfortable data or insights. It can be discouraging.