Help Google Help You: Get Your Jobs Found
"The best place to hide a dead body is page two of Google."
Search Engine Optimization (SEO) ensures your job postings are visible to the right candidates—especially those searching through Google and other search engines.
Even if you’re offering the most exciting physician leadership opportunity in the country, it won’t matter if no one sees it. Effective SEO increases visibility, drives traffic, and boosts the chances of landing the right hire.
At the Physician Leadership Career Network, we’re not SEO consultants—but we’ve learned a lot through years of running a physician-focused job board. Below are practical, easy-to-implement tips to improve your job post visibility and search rankings.
Use Relevant Keywords
Keywords are the backbone of SEO. They help Google understand what your job is about—and match it to what physicians are searching for.
Use the exact terms physicians search for: Specialty, Title, and Location (e.g., Cardiology Medical Director, Chicago IL).
Include these keywords:
In the job title
Within the first one or two sentences of the job description
Repeated naturally throughout the post
Ensure the job title and the description keywords match exactly—this improves consistency and ranking.
Get Specific with Location
Google prioritizes jobs that list a clear, specific location.
Use the full street address, including city, state and zip code, in the location field.
If your platform includes geolocation, confirm the full address populates.
Don’t just list “Midwest” or “Remote”—specificity helps your ranking and candidate targeting.
Optimize Titles and URLs
Your job title becomes part of your page’s URL—make it count.
- Keep titles short, descriptive, and keyword-focused
Avoid overly long or salesy titles like:
“XYZ Organization has an exciting leadership opportunity for an Oncology expert in the best four-season location in the U.S.”
Instead, opt for:
“Oncology Section Chief – Fort Wayne, IN”
Write Clear, Concise Job Descriptions
Search engines and physicians both appreciate brevity and clarity.
Use short paragraphs: 1–3 sentences max
Break up text with bullets that highlight key job details:
Department size and structure
Number of physicians and specialties
Types of services and facilities
Outreach clinics, support staff, advanced practitioners
Daily/weekly patient volume
Administrative vs. clinical time
Call expectations
Focus on facts, not fluff. Overly promotional language can turn off serious candidates.
Include Salary Information (When Possible)
Google ranks job postings with salary info higher—and so do candidates.
Include either a salary range or specific figure, when you can
In some states, it’s required by law
Transparency builds trust and drives engagement
Link Strategically (Internal + External)
Links are like signals to search engines—they tell Google that your post is connected and credible.
Add links to:
Your organization’s website
Social media pages (LinkedIn, Facebook, Twitter, etc.)
Relevant internal pages, like department overviews or faculty bios
YouTube videos showcasing your team or facility
Bonus: Backlinks (links from external, reputable sources to your job post) also improve SEO. Share your postings in newsletters, blogs, and news releases when appropriate.
Use Engaging Images and Videos
Images and video not only grab attention—they improve SEO and keep users on your page longer.
Include:
High-quality images of your facility, team, or surrounding area
Short videos of current physicians or leaders sharing their experience
Always use alt text on images to reinforce keywords and improve accessibility
e.g., “Cardiology team at Smith Medical Center – Tulsa, OK”
Final Thought: Less is More
You don’t need a 1,000-word job post. Physicians want the facts. Keep your post clean, focused, and well-structured, and let SEO do the heavy lifting to get it in front of the right eyes.
Need help optimizing your listings? Reach out to our team—we’re here to make your job posts perform better.
