Shawn M. Kessler
Partner & Managing Director, Recruitment Marketing
Aloysius Butler & Clark (AB&C)
Shawn M. Kessler is a seasoned recruitment-marketing leader and partner at Aloysius Butler & Clark (AB&C), one of the Mid-Atlantic’s largest full-service agencies and a recognized member of Adweek’s “Top Shops” in the U.S. At AB&C, he heads the recruitment-marketing practice, applying more than two decades of advertising, employer-branding and talent-acquisition expertise to help organizations attract top talent.
In 2025, Shawn released his first book, Built to Attract, which explores how the most effective employer brands are built from within—through empowered employees who believe in their organization and advocate for it. The book captures nearly 25 years of insight and outlines practical frameworks for attracting, retaining and engaging talent through authentic brand storytelling.
Shawn is also a sought-after voice in the field of recruitment marketing and employer branding—he has been featured as a guest on the podcasts “Workforce Wisdom: The Future of Healthcare Talent” (hosted by PracticeLink), “Untanglement” and “TA Leadership Series” (hosted by SparcStart)—where he shares his strategic perspectives on employer-brand building, talent attraction and the evolving role of employee advocacy.
With a strategic yet authentic approach, Shawn helps organizations turn their culture into a competitive advantage. Under his leadership, AB&C’s recruitment-marketing division continues to evolve—building not just campaigns, but long-term talent ecosystems aligned with organizational mission, culture and growth.
